Gen Z: The New Brand Experts

Gen Z has $44 billion in buying power and makes up nearly 40% of consumer spending - and the youngest ones are in 5th grade. In this conversation we'll hear directly from a diverse group of Gen Z trendsetters and culture creators, and learn what drives their brand loyalty.


More From Associate Partner - The Female Quotient

in partnership with

The LIONS Live Equality partner. Advancing equality in the workplace and the world

Support the global COVID-19 response

LIONS Live is free, for everyone. We’re supporting the COVID-19 Solidarity Response Fund for the WHO. If you can, please donate as much as you’re able to.

Support

LIONS Live FAQs

About

Cannes Lions

Join us on WeChat

If you or your connections are unable to engage with the LIONS Live platform in your territory, you can join us on WeChat. Simply scan this code to follow our public account.

QR
Follow us:
Social Media LinkSocial Media LinkSocial Media LinkSocial Media LinkSocial Media Link

© Copyright Ascential Events (Europe) Limited