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The Future of Purpose and Brand Activism

Unilever has long believed in brands with Purpose. We think this has never been more important. Covid-19 and Black Lives Matter have brought into sharp focus not only the need for brands to have an authentic purpose but to act with intent on that promise. What are the trends we’re seeing, how are Unilever brands reacting, how can we encourage more brands to lead with heart & soul and should every brand be an activist brand?


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