Uncover new insights, trends and best practice from 65+ years worth of Lion-winning work.
16 mins
As digital channels and technologies multiply, brands must find new ways to engage and entertain consumers at every touchpoint along the customer journey. With the likes of voice assistants, chat bots, AI and multi-sensory devices added to ...
15 mins
The pandemic has accelerated the shift towards localism, where consumers are favouring brands that are geographically close. Localism of course, isn’t new. Consumers have been increasingly conscious of quality and sustainability, and buying...
16 mins
The age-old craft of storytelling has always been the bedrock of the creative industry. While the basics of good storytelling remain the same, the environment, platforms and culture in which these stories live have evolved. So too have the ...
