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behind the scenes bbdo

2018 saw Lebanon engulfed by political infighting that resulted in a government shutdown of over 5 months. Impact BBDO were commissioned by Lebanese newspaper An-Nahar to find a solution. They created ‘The Blank Edition’; a “white out” version of the daily newspaper, that provided a visual representation of the country’s standstill politics. The campaign grew traction as the #1 trending topic on Twitter and was featured in over 100 major newspapers globally. The creative team and client behind this Grand Prix winning work work deconstruct how it came to be, the highs and lows and how it has informed their work moving forwards.