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mindscapes (1)

It is commonly agreed that outstanding creative ideas are those which break the rules and manifest an original thinking or innovative creative approach. Yet, looking at the process from a different perspective, an analysis of award winning top creative ideas shows that, underneath the surface, these ideas share several recurring thinking patterns, patterns that paradoxically help one to break the existing moulds and originate surprising new ideas. This session presents creative thinking patterns behind the most awarded creative ideas, and supply structured and systematic thinking tools for creating original and innovative new ideas and campaigns, which can be applied on a daily basis. These practical tools serve to boost creative excellence and fuel creative culture in everyday work.