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behind the scenes ddb

Even in the worlds most censored countries, music streaming platforms such as Spotify and Apple Music are freely accessible. In 2018, RSF Germany and DDB Berlin used this online loophole to overcome censorship in a way never done before: By turning formerly censored articles into pop songs and uploading them onto music streaming platforms. The Uncensored Playlists.

In this behind the scenes case study, the team from RSF Germany and DDB Berlin explain how they pulled off a campaign that felt like a heist: Disguising an audio production team as “tourists” and masking reporters as music artists. A story about highs, lows and about political journalism becoming a Top Ten hit, which resulted in the first Titanium Lion in German ad history.