In these wrap-up style sessions, creative practitioners and industry heroes share how they would apply each day’s content. Focussed on the “how to” angle, these industry experts breakdown the day’s learning into practical next steps. Today's expert is Jaime Robinson, Co-founder and Chief Creative Officer of JOAN. Prior to Joan, Jaime led creative development for headlining campaigns, such as Intel/Toshiba’s “The Beauty Inside” which won an entertainment Emmy for “Outstanding New Approach” along with three Cannes Lions Grand Prix in Film, Cyber and Branded Content. Hear her five biggest insights from the day and how she would advise you to put them into practice.