In these wrap-up style sessions, creative practitioners and industry heroes share how they would apply each day’s content. Focused on the “how to” angle, these industry experts breakdown the day’s learning into practical next steps. Today's expert is PJ Pereira, Creative Chairman and Co-founder of Pereira O’Dell. PJ is an Emmy winner, best-selling writer and multiple Cannes Grand Prix winner. Hear his five biggest insights from the day and how he would advise you to put them into practice.