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LIONS Presents The LIONS Guide to Creative Survival: Localism

The pandemic has accelerated the shift towards localism, where consumers are favouring brands that are geographically close. Localism of course, isn’t new. Consumers have been increasingly conscious of quality and sustainability, and buying locally often correlates with buying ethically. Sharing new analysis of data from the Cannes Lions entries and winning work, this film will explore best practice techniques and award-winning examples of work to support you when it comes to embracing localism.

First aired: Monday 1st March

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