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Accenture Interactive Brazil Presents Heart-beating Brand Experiences

Talent: Eco Moliterno

Like the fingerprint, the iris and the voice, every human being has a unique heartbeat – that is already being used for biometric authentication and will soon become the ultimate personalisation tool for brands. And once the heart is an autonomous muscle, it will open up a new dimension for segmentation as the messages will be delivered accordingly to people’s real moods. Eco Moliterno presents some real examples of companies that are already putting the heart at the heart of their businesses and also shows how the stimulus of the five senses will be crucial to create brand experiences for the consumers in the near future. After all, everything around us will follow our hearts. Literally.

First aired: Friday 26th June

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