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Dentsumcgarrybowen Presents Creativity is My Business

Talent: Merlee Jayme

What is a creative, who has focused on creativity for 30 years, now doing in a global management role? Simple.

To let her creativity grow like never before. Merlee Jayme believes that 'growing up' into this new role makes her look at business through a different lens. Without a doubt solutions from a right-brained creative are totally different.

It's the perfect time to encourage everyone to think differently and lead creatively. Because one thing's certain, in the midst of uncertainty, the need for creative leadership is stronger than ever; everyone yearns for diversion and inspiration. Find out how creativity will play the most important role in building brands as they try to bounce back in this new normal world.

First aired: Tuesday 23rd June

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