ON DEMAND: Futuremade Presents Welcome to Postnormal

Talent: Tracey Follows

Tracey explores the postnormal times in which we are living, with all its complexity, chaos and contradiction and shows how we are not just undergoing change but that the very nature of change itself is changing. She unpacks our transition from normal to postnormal and explains why we seem so happy for feelings to trump facts. Looking specifically at 2030 she argues we are undergoing a radical system change, and gives four examples of how our values and behaviours will alter as a result. Most importantly she demonstrates how and why immersive media will dominate the new and emergent system and argues that it is media itself that is the key to unlocking the human potential of postnormal times.

More From Future Gazers

sponsored by

Provocative and original views on where we are heading…

Support the global COVID-19 response

LIONS Live is free, for everyone. We’re supporting the COVID-19 Solidarity Response Fund for the WHO. If you can, please donate as much as you’re able to.

Support

LIONS Live FAQs

About

Cannes Lions

Join us on WeChat

If you or your connections are unable to engage with the LIONS Live platform in your territory, you can join us on WeChat. Simply scan this code to follow our public account.

QR
Follow us:
Social Media LinkSocial Media LinkSocial Media LinkSocial Media LinkSocial Media Link

© Copyright Ascential Events (Europe) Limited