ON DEMAND: Futuremade Presents Welcome to Postnormal

Talent: Tracey Follows

Tracey explores the postnormal times in which we are living, with all its complexity, chaos and contradiction and shows how we are not just undergoing change but that the very nature of change itself is changing. She unpacks our transition from normal to postnormal and explains why we seem so happy for feelings to trump facts. Looking specifically at 2030 she argues we are undergoing a radical system change, and gives four examples of how our values and behaviours will alter as a result. Most importantly she demonstrates how and why immersive media will dominate the new and emergent system and argues that it is media itself that is the key to unlocking the human potential of postnormal times.

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