Publicis Sapient Presents 2020 CX Report: EX (Employee Experience) Is Your CX

Talent: John Maeda

The 2020 CX Report gathers trends on how business happens in the computational era by examining the tech stacks for marketing and products in the context of digital transformation. What’s so important about computation? Computational thinking is the new systems thinking for business. Keep in mind that digital marketing loops spin way faster than digital product loops can spin — and thus it’s much harder to transform the business digitally. So Silicon Valley and tech work is people and not just robots. We tire. Machines don’t. The Wall Street Journal recently accentuated this point in the CX Report: “The Employee Experience (EX) is what makes a company’s CX human. Literally.”

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