LIONS Intelligence is for people in the business of creativity. Using decades of Lion-winning work, LIONS Intelligence provides you with the data and insight to maximise creative effectiveness and unpick successful creative strategies.
Marketing effectiveness experts, James Hurman and Peter Field, present a new landmark global study of creative effectiveness. They also present a new framework – The Creative Effectiveness Ladder – developed with Lions and WARC and designed to create a shared language of effectiveness to help marketers use creativity more effectively.
How far have we come in combatting stereotypes in advertising? In collaboration with the Geena Davis Institute, we'll be presenting an original study on bias and inclusion within creative work during LIONS Live.