Driving a Culture of Creative Progress

LIONS Intelligence is for people in the business of creativity. Using decades of Lion-winning work, LIONS Intelligence provides you with the data and insight to maximise creative effectiveness and unpick successful creative strategies.

LIONS Learning and Intelligence Platform, The Work. For Free, For Everyone

Explore strategies and ideas that define Lion-winning work with the power to accelerate brand performance.

The Creative Effectiveness Ladder

Marketing effectiveness experts, James Hurman and Peter Field, present a new landmark global study of creative effectiveness. They also present a new framework – The Creative Effectiveness Ladder – developed with Lions and WARC and designed to create a shared language of effectiveness to help marketers use creativity more effectively.

The Lions Creativity Report of the Decade

Our global rankings report reviews ten years of data on winning and shortlisted work to recognise the most creative companies of the decade.

The Geena Davis Institute on Gender in Media at Mount Saint Mary’s University white paper

How far have we come in combatting stereotypes in advertising? In collaboration with the Geena Davis Institute, we'll be presenting an original study on bias and inclusion within creative work during LIONS Live.

Support the global COVID-19 response

LIONS Live is free, for everyone. We’re supporting the COVID-19 Solidarity Response Fund for the WHO. If you can, please donate as much as you’re able to.

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