Lions Live Logo
LYNX Live
Home > Keynotes > Cannes Lions & WARC Presents Cannes Lions & WARC Presents James Hurman: Delivering Profitability Sustainably

Cannes Lions & WARC Presents Cannes Lions & WARC Presents James Hurman: Delivering Profitability Sustainably

Talent: James Hurman

Across the last decade, we’ve seen substantial growth in campaigns seeking to achieve short-term and temporary sales effects.

Although Sales Spike campaigns can often feel as if they’re building brands and growing business, the data suggests that this isn’t usually the case...

Watch the latest instalment of our Masterclass in Creative Effectiveness, to understand how to achieve at Level 3 and deliver profitability sustainably.


More From Keynotes

The big issues tackled by the big names

Advertising shouldn't reflect the world we live in; it should challenge it to be better. The fight for social justice starts with ...


Support the global COVID-19 response

LIONS Live is free, for everyone. We’re supporting the COVID-19 Solidarity Response Fund for the WHO. If you can, please donate as much as you’re able to.