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Home > Keynotes > Cannes Lions & WARC Presents James Hurman: Using Creativity to Change Purchase Behaviours

Cannes Lions & WARC Presents James Hurman: Using Creativity to Change Purchase Behaviours

Talent: James Hurman

The second of our Masterclass in Creative Effectiveness series, focuses on how to use creativity to change the purchase behaviour of customers – or to change other forms of behaviour relevant to the success of the brand.

Getting consumers to behave the right way is a crucial precursor to driving sales up, and there’s a relatively reliable step-by-step process that marketers and agencies can use to set themselves up for behaviour change success.

Watch the latest instalment to find out how…


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