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Home > Keynotes > Cannes Lions & WARC Presents The Creative Effectiveness Ladder Explained: Level 1 'Influential Idea'

Cannes Lions & WARC Presents The Creative Effectiveness Ladder Explained: Level 1 'Influential Idea'

Talent: James Hurman

Introducing the first of our six-part masterclass series with James Hurman.

Learn how 'Influential Ideas' use creativity to maximise engagement and sharing, and over-achieve on campaign metrics and media efficiency.

In this video you will learn about the metrics you should track, which media channels are most effective as well as the winning behaviours to unlock Level 1 of the ladder.


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