The Behind the Work series is an on-going series that lives on The Work where we explore insights and trends from the award-winning work for each Lion.
In this episode we focus on the PR. Looking at the 2019 work, our panel of industry experts, including a juror, the 2019 Grand Prix winner and Cannes Lions’ Head of Awards, explore how PR work is evolving, and some of the common traits among the winning pieces. They discuss two core themes: cultural and social precision, and brands taking a stand.
Watch this discussion to find out new insights on what makes the best PR work, what the judges are looking for, and how the best work is made.