Edelman & Unilever Presents Purpose: Advocacy Through Action

Talent: Conny Braams, Richard Edelman

The Era of Purpose is moving into its next phase. It’s clear given the uncertainty fuelled by the spread of COVID 19 as well as the complex landscape embodied by protests against systemic racism and abuse of power in the US and around the world that mere communication of brand purpose alone isn’t sufficient to build resilient and trusted brands.

In this talk, Richard Edelman, Edelman’s CEO and Conny Braams, CDMO of Unilever discuss how brands must respond effectively to the new needs of today’s consumer.

They will share a perspective on Covid and post Covid consumer expectations, how trusted brands can better understand how and where they have license to act and share some of their favourite examples of brands already embracing this new and heightened level of consumer expectation.

First aired: Wednesday 24th June

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