Lions Live Logo
LYNX Live
Home > Keynotes > Highsnobiety Presents Better Living Through Advertising

Highsnobiety Presents Better Living Through Advertising

Talent: Adeshola Makinde, Emmanuel Adjei, Jian DeLeon, Leila Fataar

Advertising shouldn't reflect the world we live in; it should challenge it to be better. The fight for social justice starts with a new default setting — uncentering whiteness and focusing on equality. But what does this ideal world look like? Meet the next generation of artists, directors, and thought leaders proving that "cultural marketing" is really just marketing.

First aired: Tuesday 23rd June

More From Keynotes

The big issues tackled by the big names

Across the last decade, we’ve seen substantial growth in campaigns seeking to achieve short-term and temporary sales effects. Alth...


Support the global COVID-19 response

LIONS Live is free, for everyone. We’re supporting the COVID-19 Solidarity Response Fund for the WHO. If you can, please donate as much as you’re able to.