We’re in a content consumption boom. New streaming services are popping up by the minute, just when homebound viewers are watching more of it than ever. This may sound like a win for brands, but with ad-skipping at an all-time high, and an increasing number of streaming services relying on subscriptions, it’s not that simple. Content poses a once-in-a-lifetime opportunity for marketers...if they learn how to create it. This film features interviews with key people at the junction of entertainment and brands. Moderated by Jae Goodman, CEO of global creative agency Observatory, the film will show why content still needs brands, and how marketers can think like producers.