R/GA Presents Brand in the Boardroom: How to Innovate with Purpose

Talent: Dr. Rebecca Altman, Dr. Gregory Altman, Mike Rigby

Micro-plastics are in everything, everywhere: from the products we use to our precious oceans, air, and ecosphere. Their pervasiveness has a long history—but one company sought to undo it. Evolved by Nature is a new green chemistry company with a vision for a more human future, free from the hidden, harmful chemicals that invade our lives. Working with R/GA, they designed a new scalable business model and master brand to help them do just that. Join Evolved by Nature co-founder Greg Altman, environmental sociologist Rebecca Altman, and R/GA Global Head of Brand Mike Rigby as they unpack the role of active purpose and branding in guiding and scaling corporate innovation efforts to build a health and sustainability movement.

First aired: Tuesday 23rd June

More From Keynotes

The big issues tackled by the big names

Support the global COVID-19 response

LIONS Live is free, for everyone. We’re supporting the COVID-19 Solidarity Response Fund for the WHO. If you can, please donate as much as you’re able to.

Support

LIONS Live FAQs

About

Cannes Lions

Join us on WeChat

If you or your connections are unable to engage with the LIONS Live platform in your territory, you can join us on WeChat. Simply scan this code to follow our public account.

QR
Follow us:
Social Media LinkSocial Media LinkSocial Media LinkSocial Media LinkSocial Media Link

© Copyright Ascential Events (Europe) Limited