Micro-plastics are in everything, everywhere: from the products we use to our precious oceans, air, and ecosphere. Their pervasiveness has a long history—but one company sought to undo it. Evolved by Nature is a new green chemistry company with a vision for a more human future, free from the hidden, harmful chemicals that invade our lives. Working with R/GA, they designed a new scalable business model and master brand to help them do just that. Join Evolved by Nature co-founder Greg Altman, environmental sociologist Rebecca Altman, and R/GA Global Head of Brand Mike Rigby as they unpack the role of active purpose and branding in guiding and scaling corporate innovation efforts to build a health and sustainability movement.