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TBWA Worldwide Presents Innovation is About to Get Practical

Talent: Luke Eid

The next wave of innovation will be about reductionism. Post-pandemic, brands will focus on meeting immediate demands rather than inventing new desires. Ingenuity will focus on minimizing the nonsense and going back to basics. Businesses will become leaner and nimbler. And upgrades will go from frequent to fewer and more meaningful. It’s time that innovation becomes essential. In this session, Luke Eid, TBWA’s Chief Innovation Officer will share five innovation shifts for a post-COVID world - Practical vs. Impractical Innovation; Built-in Upgrades; Inclusive Innovation; Premium for All and Creative Destruction.


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