Burger King Presents Behind The Mask: The Inside Story of the Burger King

Talent: Rob Reilly, Fernando Machado

With an outstretched arm, an everlasting creepy grin and an obsessive passion for 100% flame-grilled beef, “The King” as you know him today has become a cultural icon that has taken the Burger King brand to new heights. But did you know it all started from a breakfast brief? “Behind The Mask” dives into the origin of the King, and how the relationship between the Burger King brand and Crispin Porter + Bogusky led to one of advertising’s most iconic figures that changed the way brands are able to impact pop culture.

First aired: Friday 26th June

More From Lions Shorts

Specially-commissioned films from world-leading creatives

Support the global COVID-19 response

LIONS Live is free, for everyone. We’re supporting the COVID-19 Solidarity Response Fund for the WHO. If you can, please donate as much as you’re able to.




Cannes Lions

Join us on WeChat

If you or your connections are unable to engage with the LIONS Live platform in your territory, you can join us on WeChat. Simply scan this code to follow our public account.

Follow us:
Social Media LinkSocial Media LinkSocial Media LinkSocial Media LinkSocial Media Link

© Copyright Ascential Events (Europe) Limited