Burger King Presents Behind The Mask: The Inside Story of the Burger King

Talent: Rob Reilly, Fernando Machado

With an outstretched arm, an everlasting creepy grin and an obsessive passion for 100% flame-grilled beef, “The King” as you know him today has become a cultural icon that has taken the Burger King brand to new heights. But did you know it all started from a breakfast brief? “Behind The Mask” dives into the origin of the King, and how the relationship between the Burger King brand and Crispin Porter + Bogusky led to one of advertising’s most iconic figures that changed the way brands are able to impact pop culture.

First aired: Friday 26th June

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