VaynerMedia Presents Truly Liberating Creativity

Talent: VaynerMedia

We all have that one amazing idea that never saw the light of day. Too often in this industry ideas are dismissed rather than given a chance to see what they might become. While this is a subjective business, if we are going to continue to evolve we need to be open to new and diverse ideas like never before.

In this talk, VaynerMedia challenges the traditional approach to advertising and shares a point-of-view on what can happen when you dial down opinions and subjectivity....allowing you to see what truly connects with the consumer and find ideas that resonate. Because creativity that drives engagement and commitment matters most.

First aired: Monday 22nd June

More From Lions Shorts

Specially-commissioned films from world-leading creatives

Support the global COVID-19 response

LIONS Live is free, for everyone. We’re supporting the COVID-19 Solidarity Response Fund for the WHO. If you can, please donate as much as you’re able to.

Support

LIONS Live FAQs

About

Cannes Lions

Join us on WeChat

If you or your connections are unable to engage with the LIONS Live platform in your territory, you can join us on WeChat. Simply scan this code to follow our public account.

QR
Follow us:
Social Media LinkSocial Media LinkSocial Media LinkSocial Media LinkSocial Media Link

© Copyright Ascential Events (Europe) Limited