We all have that one amazing idea that never saw the light of day. Too often in this industry ideas are dismissed rather than given a chance to see what they might become. While this is a subjective business, if we are going to continue to evolve we need to be open to new and diverse ideas like never before.
In this talk, VaynerMedia challenges the traditional approach to advertising and shares a point-of-view on what can happen when you dial down opinions and subjectivity....allowing you to see what truly connects with the consumer and find ideas that resonate. Because creativity that drives engagement and commitment matters most.