VMLY&R Presents Chords that Bind: Journey to the Heart of Human Connections

Talent: VMLY&R

Music is deeply human – it can transcend barriers, differences and languages to touch people in ways few other things can. Nashville, TN is the epicenter of the lyrics that reach our souls and melodies that sync to our hearts. Over the years, VMLY&R has helped its clients, Tennessee Tourism and the city of Nashville, explore this unique role as the genesis of American music. Together, their range of campaigns have brought a place to life through experiences and innovations that bring both a destination and the musical stories it houses to life.

First aired: Monday 22nd June

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