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The Endless Immensity of the Sea

Targeted towards media managers and client directors. “If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea”, wrote Antoine de Saint-Exupery. As in any team sport, partnerships are critical to the success of an agency in the marketing arena. And the most important partnerships are those forged with clients. So, what does it take to succeed, together, as a team? While there is no set formula, there are a few ‘secret sauces’ that help. Hear some practical learnings and anecdotes on doing just that, from the strategy lead at the world’s #1 agency for creative effectiveness.

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