Talent: Shant Oknayan
This exciting session examines how content distribution and consumption has changed as a result of customer needs and macro forces. Looking into the next five years, what will this mean for the traditional influencer? How are Gen Zs viewing habits evolving and what will this mean for brands? Learn what the rapid acceleration in online commerce adoption in the region and the move away from non-traditional communities means for the future of marketing and the importance of in-the-moment, authentic creative in driving return on ad spend.