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VMLY&R MENA Presents The Kitchen is for Everyone

The Arab world is experiencing an era of change. Despite it, there is a stereotype that is still perpetuated – that women belong in the kitchen. The proof is in the packaging of store-bought cooking products, including those of Betty Crocker.

The Kitchen is for Everyone is a Betty Crocker campaign that challenges the stereotype by introducing the first gender-neutral packs in the region, with instructions for both men and women. A campaign that starts with over 20 million changed packs on supermarket shelves and amplifies widely on social and public media.

First aired: Monday 5th October

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