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WARC Presents Humour: The Smart Shortcut to Brand Fame

Talent: Tahaab Rais, Shagorika Heryani, Maria Dodero, Rayyan Aoun, Lucy Aitken

Using humour as a creative strategy to get your brand noticed is the route to getting recognised, remembered and driving results. Drawing on winning case studies from the 2020 WARC Prize for MENA Strategy, Lucy, with the help of leading strategists and brand-owners from the region, dissects why humour matters. This session will also show what pitfalls to avoid when using humour, offer advice on testing and why – even in a year such as 2020 - it’s still OK to be funny.

First aired: Tuesday 6th October

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