Tech-Enabled Creativity - With UM, Mondelēz International, Snap Inc., IBM Watson and Huge

Talent: Jon Halvorson, Suraj Gandhi, Peter Sellis, Randi Stipes, Ranae Heuer, Lena Petersen

As companies both vigilantly observe consumer behaviour while keeping an eye to the horizon, they will be looking to harness machine learning and other related technologies to optimise creative work that drives lasting emotional connections with consumers.


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Leading brands, agencies, media companies and technologists dig in to the new dynamics re-shaping the business of creativity

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