Tech-Enabled Creativity - With Verizon Media and WW International

Talent: Michael Kassan, Iván Markman, Gail Tifford

As companies both vigilantly observe consumer behaviour while keeping an eye to the horizon, they will be looking to harness machine learning and other related technologies to optimise creative work that drives lasting emotional connections with consumers.

More From MediaLink Beach Online

Leading brands, agencies, media companies and technologists dig in to the new dynamics re-shaping the business of creativity

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