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Creative Effectiveness Lions - Pernod Ricard's Ann Mukherjee

Talent: Ann Mukherjee, Simon Cook

Every year at Cannes Lions each Jury President is asked to put together a President’s briefing for their jury - a set of guiding principles used to assess every piece of work. Looking ahead to 2021, Simon Cook, MD of Cannes Lions invites the President of the Creative Effectiveness Lions, Pernod Ricard's Ann Mukherjee to share what that briefing looks like today and how the category is set to evolve in response to changes in the wider world at present. Ann will shed light on the new trends she's keeping an eye on, and look back at some of the award-winners that moved the industry forward, helping set the standards of exceptional creativity that the Creative Effectiveness Lions demand today.

First aired: Wednesday 24th June

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