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Global Chief Marketing Officer | SAP

As the Global Chief Marketing Officer of SAP, Alicia Tillman is responsible for creating and accelerating the company’s marketing strategy and brand recognition across the globe. She is focused on driving SAP’s vision of helping the world run better and improve people’s lives by building marketing programs that promote the company’s exceptional product innovation, commitment to being customer-first and purpose-driven initiatives. The company is now ranked the 17th most valuable brand by Brand Z, and Alicia currently holds the No. 11 spot on Forbes’ Most Influential CMOs list.

Previously, she was the CMO of SAP Ariba. Prior to joining SAP, she spent 11 years at American Express as the head of marketing and business services after leading public affairs, corporate communications, and media relations for the Global Business Travel division.

Appears in:

CMOs in the Spotlight: Alicia Tillman, SAP

20/10/2020 - 14:35 - 15:10 (BST)