SVP, Marketing | New York Times
Amy Weisenbach is a senior vice president, Marketing at The New York Times. She is responsible for brand strategy and the development and execution of all marketing communications, including “The Truth Is Worth It” campaign, which stands to demonstrate that deeply reported, independent journalism is worth paying for. The latest ads have earned numerous marketing awards including two Grand Prix Cannes Lions, the Grand Clio, the One Show CMO Pencil and the ADC Black Cube. The campaign was also named Idea of the Year in the Ad Age 2020 Creativity Awards. Amy joined The Times as a vice president of Brand Marketing in 2017.
Previously Amy led marketing for Wilson Sporting Goods and held marketing roles at Beam Global Spirits & Wine and Trunk Club. She spent six years at Unilever working on AXE Bodyspray and led the marketing for the launch of AXE Hair Care.
Droga5 Presents Behind the Scenes: "The Truth Is Worth It"
20/10/2020 - 17:20 - 17:50 (BST)