Author of The Business of Aspiration | Ana Andjelic
Named one of the World's Most Influential CMOs by Forbes, Ana Andjelic is a strategy executive and author of “The Business of Aspiration." She specialises in building brand-driven modern businesses and runs a weekly newsletter, The Sociology of Business. Ana earned her doctorate in sociology and worked at the world’s top brands and advertising agencies. She is a widely read columnist, speaker and advisor.