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Author of The Business of Aspiration | Ana Andjelic

Named one of the World's Most Influential CMOs by Forbes, Ana Andjelic is a strategy executive and author of “The Business of Aspiration." She specialises in building brand-driven modern businesses and runs a weekly newsletter, The Sociology of Business. Ana earned her doctorate in sociology and worked at the world’s top brands and advertising agencies. She is a widely read columnist, speaker and advisor.

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