Andrea

Bell

Director | WGSN Insight

Part trend forecaster, part futurist, Andrea has an in-depth knowledge of the consumer marketplace and behavioural shifts that impact society. As Director of WGSN Insight she leads the future consumer analysis and works with global brands to create world-class strategies. Andrea is in demand as an international speaker, most recently talking about the Future Consumer at Cannes Lions International Festival of Creativity, MoMA, and NRF’s Big Show in New York and her consumer expertise has been featured in numerous publications including Vogue, Business of Fashion, and the Wall Street Journal. Additionally, Andrea’s special skills include never losing a game of Scrabble, and a keen ability to always befriend the dog at any social gathering.

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