Director Media and Digital Transformation, MENA, Turkey and Russia | Unilever
Asad manages Unilever’s Media & Digital Marketing for Middle & East North Africa. He has been in Dubai since 2013. Prior to that, he spent six years at the Unilever HQ in London. Earlier in his career, Asad worked for Group M in various parts of the world. He managed local offices in Pakistan and Vietnam, did a global role in London, and managed regional projects in Asia and LATAM. Asad is an award-winning marketer with accolades from D&AD, Cannes Lions, WARC, Global Effie’s, Spikes Asia, Dubai Lynx and MENA Effie’s. He founded and chaired The Marketing Society Middle East Chapter from 2016 to 2018 and sits on the board of the IAA UAE. Asad was awarded The Marketing Society Fellowship in 2019. He also was the Effie’s Marketer of The Year in 2018.