Vice President, Content | LIONS
Charlotte has 17 years of global events experience within the marketing communications and creative sectors - always within a content strategy and production role, and has been with Cannes Lions for four years. Charlotte and her team are currently responsible for the content strategy at Cannes Lions Festival which includes shaping an audience-first, relevant and compelling Festival programme and year-round editorial strategy for a global audience. The content team at Cannes Lions research and define the festival agenda, conduct focus groups and research with our customers to commission useful and relevant presentations/white papers/podcasts/ videos which drive the industry forward. She regularly speaks at external events to share trends and insights from the Cannes Lions Festival and its wider initiatives.
Cannes Lions & WARC Present Creative Effectiveness Unwrapped: Behind Snickers' You're Not You When You're Hungry
21/10/2020 - 17:30 - 17:50 (BST)