Dana

Anderson

Chief Transformation Officer | MediaLink

As CTO of MediaLink, Dana applies her expertise to Fortune 500 marketers, helping them unearth new approaches to innovation, applying transformational thinking to plans, seeking fresh inspiration in a brand’s promise and crafting compelling narratives.

Dana brings to her clients a rare mix of business intelligence developed as a global marketer combined with go-to-market ingenuity honed as an agency CEO. One of the more commanding and engaging voices in the marketing space right now, she has guided multiple organisations successfully through periods of profound disruption.

Prior to joining MediaLink, Dana was CMO at Mondelēz International. There she led the brand equity, strategy, marketing, media, data and digital teams that powered such iconic brands as Oreo, Cadbury, Milka, belVita and Trident.

Ad Age calls her one of the “100 Most Influential Women in Advertising” and Business Insider named her one of the most innovative CMOs in the world.

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