Head of Marketing | Formula 1
Ellie is a Marketing professional having spent 20 years predominantly in Automotive and Media across both agency and client-side roles in global, regional and local functions.
In 2004 Ellie joined Honda Motor Europe as Communications Manager from agency-side. Her role was later expanded to lead the communications strategy for 27 markets responsible for pan European Advertising, media, digital and printed materials.
Following she was the Head of Advertising at Virgin Media leading the evolvement of all Brand and later developed and lead the strategy and implementation of Sponsorship.
Following the change in ownership at F1, Ellie joined the management team as the companies first ever Director of Marketing to lead the sport. This included a new identity for the sport after 24 years and a focus on fan engagement. This role has since been expanded to include Research & Analytics, CRM, Customer Service, Events, PR & Communications.