Fred

Paginton

Creative Director | Dazed Media

Creative Director, Writer and Filmmaker; Frederick Paginton is a conceptual hybrid driven by storytelling and experiences that create new moments rooted in contemporary culture. Currently Creative Director of Dazed Studio, the creative and commercial heart of Dazed Media, he leads a team of Art Directors, Strategists, Designers, Producers and Technologists, helping shape innovative and award-winning work.

His career so far has seen him lead global campaigns for Adidas Originals, overseeing the brand strategy for Mini, as well as creating special projects for Gucci, Selfridges, Y-3 and Parley.

Previously, he worked with the iconic New York based arts publication, Bomb Magazine, while also creating commercial work for renowned agencies such as M&C Saatchi, U-Dox and Spring Studios.

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