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Executive Creative Director | BBDO New York

Gianfranco Arena is an Executive Creative Director at BBDO New York.

He and his partner Peter Kain are responsible for creating SNICKERS’ global campaign “You’re Not You When You’re Hungry.”

From the moment of its launch, the campaign has won the gamut of awards from the Super Bowl Ad Meter to Effies and Cannes Lions. It is now the most awarded campaign in its category to date.

In addition to overseeing SNICKERS, Gianfranco and his partner Peter also handle all of the Mars Petcare accounts.

During Gianfranco’s time at BBDO, he has created and overseen successful and award-winning campaigns for FedEx and TWIX..

His other job is raising a blended family of six kids.

Appears in:

BBDO Worldwide Presents Ten Years of Snickers' You're Not You When You're Hungry

21/10/2020 - 16:30 - 17:00 (BST)