Ex-planner, Author of The Case for Creativity
James Hurman is a marketing effectiveness expert from New Zealand. Formerly a strategic planner in the advertising industry, James’ work has won more than 50 marketing effectiveness awards, including grand prix at the Effies and Asian Marketing Effectiveness Awards, multiple Effie Agency of the Year awards, and a Cannes Creative Effectiveness Lion.
In 2013 James was named the world’s number one planning director by The Big Won Report.
His 2011 book The Case for Creativity explored his and others’ research proving that more creative companies, agencies and campaigns achieve significantly better commercial results. The book was republished in 2015 by Cannes Lions.
James has served as a member of the inaugural Cannes Creative Effectiveness Lions jury, Chair of the Spikes Creative Effectiveness Jury, and Chair of the New Zealand Effie Awards.
Cannes Lions & WARC Presents The Creative Effectiveness Ladder Explained: Level 1 'Influential Idea'