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Lead Chief Marketing Officer of Mars Inc. and Global Chief Marketing Officer of Pet Nutrition | Mars Inc.

Jane Wakely is the Lead Chief Marketing Officer of Mars Incorporated and Global Chief Marketing Officer of Pet Nutrition, where she’s been instrumental in driving Mars’ unique combination of evidence based marketing with creativity and purpose at the heart. This has seen Mars recognized as the one of the most creative companies in the world through the Cannes Lion Festival of Creativity and WARC, including its work with the UNDP’s ‘Lion’s Share Fund’ which won a Cannes Lions Grand Prix for Sustainable Development Goals in 2019 for its innovative approach to driving wildlife conservation through the advertising and creative industry. Over Jane’s two decades at Mars she has worked across all segments. In her own words, she joined for the great brands such as M&Ms®, SNICKERS®, GALAXY®, EXTRA®, PEDIGREE®, IAMS®, SHEBA®, and ROYAL CANIN® but has stayed for the people, principles and purpose of the company.

Appears in:

BBDO Worldwide Presents Ten Years of Snickers' You're Not You When You're Hungry

21/10/2020 - 16:30 - 17:00 (BST)