Jeronimo

Escudero

Associate Brand Director, Global Brand Building Innovation | P&G

Jeronimo Escudero leads Procter and Gamble efforts to reinvent brand building through consumer data and digital technology. He is currently leading the modernisation of how P&G brands collect, curate and leverage data to provide superior consumers experiences for stronger brand building. He also plays a leadership role in P&G’s US Hispanic employee resource network, responsible for brand function activities and strengthening integration with P&G categories and external stakeholders.

He has received multiple recognitions for excellence in brand building including: P&G Global Brand Building Award and Presidents Choice Award for Digital Brand Building. He is actively involved in ANA’s Alliance for Inclusive multicultural marketing (AIMM) and spearheads Procter and gamble partnership with We Are All Human to launch the Hispanic Star Platform.

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