Vice President Consumer Experience | Mondelez
Epic change in the form of mobile, social, data and advertising technology has transformed the media and advertising industry in the last few years. There are those who react to that change and those who shape it. Jonathan Halvorson is the latter, a unique breed who anticipates change and shapes today's wet clay opportunities into tomorrow's marketing paradigms.
Jon Halvorson joined Mondelēz International in 2017. In this capacity, he is responsible for creative agency relationships, A&C optimisation, working media investments, data strategy and digital marketing across the company’s amazing portfolio of brands including OREO, Cadbury, Milka and Trident. Significant accomplishments include the acceleration of Mondelez’s media ROI, building the company’s agency network strategy, developing personalisation at scale approach to modern marketing and development of a world-class digital training curriculum for Mondelez’s marketers.
Prior to Mondelēz International, Halvorson served as Global Director of Video Strategy & Operations for Twitter.