Jon

Halvorson

Vice President Consumer Experience | Mondelez

Epic change in the form of mobile, social, data and advertising technology has transformed the media and advertising industry in the last few years. There are those who react to that change and those who shape it. Jonathan Halvorson is the latter, a unique breed who anticipates change and shapes today's wet clay opportunities into tomorrow's marketing paradigms.

Jon Halvorson joined Mondelēz International in 2017. In this capacity, he is responsible for creative agency relationships, A&C optimisation, working media investments, data strategy and digital marketing across the company’s amazing portfolio of brands including OREO, Cadbury, Milka and Trident. Significant accomplishments include the acceleration of Mondelez’s media ROI, building the company’s agency network strategy, developing personalisation at scale approach to modern marketing and development of a world-class digital training curriculum for Mondelez’s marketers.

Prior to Mondelēz International, Halvorson served as Global Director of Video Strategy & Operations for Twitter.

Appearances at Lions Live

Support

LIONS Live FAQs

About

Cannes Lions

Join us on WeChat

If you or your connections are unable to engage with the LIONS Live platform in your territory, you can join us on WeChat. Simply scan this code to follow our public account.

QR
Follow us:
Social Media LinkSocial Media LinkSocial Media LinkSocial Media LinkSocial Media Link

© Copyright Ascential Events (Europe) Limited