Co-founder and CEO | TwentyFirstCenturyBrand
In 1990, Jonathan joined McCann London as the first ever ethnic minority to be accepted at the agency as a graduate trainee. Over the next 16 years, Jonathan broke through many glass ceilings, working at several of the world’s hottest ad agencies and running some of the world’s most value-creating and creatively-awarded accounts.
In 2006, having spent a summer at Harvard Business School, Jonathan joined The Coca-Cola Company as VP, Global Advertising Strategy and Creative. In 2007, he led the team that introduced the world to Coca-Cola's global marketing platform “Open Happiness”. This platform contributed to Coke’s most profitable growth period in 20 years, and became the brand’s most awarded marketing platform ever, helping the company secure the prestigious 2013 ‘Creative Marketer Of The Year’ award at the Cannes Lions Festival of Creativity.
In 2014, Jonathan met the Airbnb co-founders Brian, Joe and Nate and decided that it was his mission to help them, as CMO, transform the industry-disrupting property rental platform into the next global iconic super-brand. In just three and a half years, Airbnb grew from having 400,000 homes on the platform to having over 4,500,000 homes in 191 countries, each home helping to make the world a place where anyone can belong anywhere. The Airbnb brand is now one that defines popular culture and the business is valued at over $31B.
At the end of 2017 Jonathan decided to step down as Airbnb’s CMO to focus on launching his own brand and marketing practice called TwentyFirstCenturyBrand. Just as he did at Airbnb, through TwentyFirstCenturyBrand, Jonathan partners with some of Silicon Valley’s most influential founders and CEOs in order to drive transformational growth through purpose-driven marketing and world-class excellence in global brand stewardship.
The Expert Guide on Creative Effectiveness - Jonathan Mildenhall
21/10/2020 - 17:50 - 18:00 (BST)