Chief Marketing Officer | HSBC
Leanne Cutts is the Group Chief Marketing Officer for HSBC Holdings plc and was appointed Group General Manager in March 2018.
Leanne is accountable for the transformation of the Global Marketing Function as well as HSBC’s multi-year global rebrand programme, focused on modernising all Marketing communications, digital and physical assets. In early 2019, she led a global brand refresh of the famous HSBC hexagon and introduced the brand promise, ‘Together we thrive’. As part of this, the HSBC sound identity was launched to complement the new visuals.
Leanne has extensive international experience. Before joining HSBC in April 2017, she was a Category President for Asia Pacific, Middle East & Africa for Mondelēz International, and led the region’s marketing services division across all snacking categories, including media and agency partnerships.