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Lucy

Aitken

Managing Editor – Case Studies | WARC

Lucy is an established authority on global advertising, marketing and media. In her current role, she populates WARC’s Casefinder with advertising effectiveness case studies from around the world and runs four awards schemes: WARC Awards, WARC Media Awards, the WARC Prize for Asian Strategy and the WARC Prize for MENA Strategy. She also manages the relationships that WARC has with partner trade associations and award schemes such as the IPA, APG and the 4As.

Before joining WARC in 2016, Lucy worked at Contagious for eight years. Prior to that, she was a freelance writer and author contributing to The Guardian, The Independent, Management Today and co-writing a book about marketing effectiveness. This succeeded a three-year stint as Reports Editor at Campaign and two years as Associate Editor at M&M Global. She writes regularly for WARC and speaks at industry events around the world.

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